Jessica Watson, Director of Marketing for Gulf Sotheby’s International Realty is responsible for managing the marketing and communication efforts of the company. Jessica brings more than fourteen years of experience to her role with an impressive twelve of which focusing on the real estate industry. She is responsible for directing media relations, branding, advertising, website development, overseeing the creative process, leading and motivating team members to achieve the best results and formulating marketing, PR and events strategies.
Jessica has demonstrated her strategic abilities throughout her career by successfully launching companies, products, websites, PR campaigns, advertising campaigns, branding programs and more. Her experience spans a wide variety of industries and she has worked with many major brands including Shell, Samsung, Cartier, Wella, Estee Lauder, Red Bull, Coca Cola and Al Barari. Predominately her initiatives have resulted in increased brand awareness, dynamic press coverage, innovative advertising campaigns, product launches and successful events.
Having lived in the UAE for over twenty-nine years, Jessica has an in depth knowledge of the market in this region and has a wealth of contacts in the marketing field globally. Jessica is an enthusiastic professional with extensive experience in both the regional and international markets and she is always prepared to go that extra mile to deliver all that is required. She really does have the passion to deliver.